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Q. Wu East China Normal University Department of Special Education China

Panic Attacks in Children from Scary Advertisements On Television Q. Wu

Our research focused on the negative effect on children from scary advertisements, especially on young babies. We have chosen 4 clinical psychological cases of children who have been influenced by a scary segment of television ads, as well as questionnaire investigation among parents of young children, in order to obtain valid data for present analysis on the negative effect from scary ads. A total 114 families which have a young baby in Shanghai are selected as the experimental subjects in the study. We focused our investigation on the habit of watching TV programs among these families. The result showed that young children whose ages are under 2 years are easier to be influenced by scary ads because of their physiological and mental development. For young children who are not mature in recognizing the images on the screen it is better for media groups and manufactures to censor the ads played on television, especially for the ones during the busy-time in the evening in order to keep children off all the scary ads, and try to make a healthy environment for them.